STRIDE RITE

REBRAND

BUILT-FOR CAMPAIGN

SITE / PRINT/ VIDEO

My objective at Stride Rite was to answer the ask, how do we acquire Gen-Y consumers with a heritage brand that's mostly known to their parents generation? The answer was the Built For Childhood campaign and re-brand that included messaging for dual-working parents in a modern world, emotional lifestyle photography, educational editorial, and convenient, easy UX. 

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