ABOUT
COPY MANAGER / HOMESENSE
LISA GAYDESKI
I collaborated with Julia for more than 2 years while she contracted on our in-house creative team for Homesense, the newest TJX retail brand. During that time Julia proved to be one of the most intelligent, creative, adaptable, and strategic Copywriters that I have ever worked with—not to mention expeditious! She skillfully handled writing assignments in all channels including email, social, signage, web, search, out-of-home, and more. With a keen understanding of the Homesense brand and our marketing objectives, she consistently delivered compelling, customer-centric messaging. Julia’s creative concepting abilities helped us next-level projects, most notably paid social and OOH, with creative vision, innovative thinking, and strong problem-solving acumen. She worked seamlessly with me and our team of Designers, and often brought levity to the table with her! Julia’s got the skill, talent, and experience to elevate any brand—and team!—that’s lucky enough to hire her.
I'm a longtime Bostonian who recently moved to the "city in a forest." With over 12 years of experience in creative and copy, I'm excited to bring my skills and ideas to an Atlanta-based company. I am passionate about storytelling with special interests in campaign/content strategy and copy direction. I believe great ideas can come from anywhere. I value collaboration, fresh thinking, and compassion in the workplace. I've had the privilege of working with many talented creatives who have been kind enough to write some kind words about me...
COPY MANAGER / HOMEGOODS
LEA SULLIVAN
Julia and I worked together at TJX Companies Inc, under the HomeGoods brand. Julia is not only an extremely talented writer with the expertise to adhere to any brand voice, she also excels at shaping the tone as the brand evolves. As a highly conceptual individual, Julia has worked on many large-scope projects across multiple marketing channels, making her an amazing asset to any team. She is a true self-starter but also values collaboration. Julia welcomes creative challenges with her solution-oriented mindset and I’d love the opportunity to work with her again in the future.
CREATIVE DIRECTOR / HOMESENSE
KRISTEN MATTA
I had the pleasure of working with Julia as she held our Senior Copywriter on the Homesense Creative Team. Julia is a copy force! She leads with a vision and navigates challenges with a breeze. We worked on a plethora of channels together: email, retail signage, social media, grand opening campaigns, out of home media...to name a few. Julia was able to take a brief and develop on-brand and on-strategy copy with little to no supervision. I highly recommend Julia and wish her all the best in her future endeavors. She'd be a true asset to any creative team!
SENIOR DESIGNER / HOMESENSE
DENISHA STORIE
I had the pleasure of working with Julia under the TJX umbrella on both the HomeGoods brand as well as the Homesense brand. Julia is one of the smartest copywriters I have ever had the pleasure of working with. Her copy is not only witty and fun but also incredibly clever and always in the right tone for the brand she is working with. Julia can thoughtfully challenge a brief, going beyond the key idea and thinking through the best way to deliver the message. She has a knack for bringing together complex messages in a beautifully concise way. Julia would be a great asset to any team she joins!
SVP MARKETING /
WALMART ECOMMERCE
ALEX PROELSS
Julia helps brands elevate their game and expand their capabilities. She understands how to connect on an aspirational and personal level with consumers. And she pushes organizations to try new things, developing new, unique and great quality content. I've enjoyed working with Julia at Shoes.com because when she's at the table - she's sharing ideas, challenging the norm, and pushing to do what's best for the customer. She's talented far beyond words!
PM / WOLVERINE WORLDWIDE
NICOLE BROWN
Julia is a fantastic copywriter, skilled at elevating a brand's voice with her words. She brought fresh ideas to the table with every project at Stride Rite and collaborated with designers and cross functional teams with ease. She delivered on-brand copy for everything from in-store signage to e-commerce and social to stop-motion and how-to video, consistently combining her creativity and brand experience to make each project a success.
PLANNING ANALYST / RUE LA LA
KSENIA LANIN
Julia was able to elicit in her online boutique copy the perfect balance between creative editorial and business needs of the merchant department. I was constantly impressed with her receptiveness, flexibility and collaborative energy. Her intuition and understanding of brands, vendors and assortments helped us create lasting franchises that still continue to drive business today.
SENIOR COPYWRITER / J.JILL
LAUREN SHIRAKA
Julia is genuinely awesome. She writes with confidence. She works seamlessly with others. She masters new skills with ease (and, amazingly, never has to be told anything twice). Incredibly intelligent, intuitive and driven—she’s both a wonderful writer and an ideal teammate. It was my absolute pleasure to work with her every day, and my regret that I can’t take her everywhere I go.